It is that time of year again when we get Easter eggs in the shops and the supermarkets tell us to buy early. It does make one wonder sometimes which Easter they are aiming for when they start this early. In planning project launches and the associated communication can you start too early?
It is important that you plan your launch carefully. You also need to share the messages with the appropriate stakeholders at the right time. Detailed planning without communication is likely to miss the point. Equally communication and no clear plan is doom to failure.
Be sure that your project launch includes all the key elements. Build in review time to ensure that the product is tested and ready. The teams supporting your product need to be aware. Appropriate communication very early in the project about what to expect is useful. But early guesses at what the final outcome delivers may prove confusing.
Project communication does not need to be the same message to all at each stage. After all, there are different interest groups in most projects, so tailoring the message will be helpful. Frequency of communication is one of the most difficult thinks to assess, communicating too often can mean your stakeholders will ignore some key messages as noise, or worse, spam. But failing to get the message across can equally mean the stakeholders are not well informed.
Varying the form of communication can help. Use e-mail, social media, video, slide shows and other forms to maximise your message. But whatever the form of message you use it is a good idea to ask your stakeholder group what works best for them.
So by the time Easter arrives we are sick of Easter Eggs; take care that your stakeholders have a balance diet. Project launch timing and coordination are key to completing your project successfully. The way the product is received will be the first judgement of your project’s success.